Lubbock ISD Hires Jason Sims as Monterey Football's Head Coach

LUBBOCK, TX — Lubbock ISD announced on Wednesday morning that Jason Sims will be the next head coach of Monterey Plainsmen football.

In a special-called meeting this morning, the Lubbock ISD Board of Trustees approved the appointment of Jason Sims as the new head football coach and athletic coordinator at Monterey High School.

Coach Sims brings over two decades of coaching and athletic leadership experience to the Plainsmen athletic program, including a standout track record as a head football coach and athletic director. Most recently, Sims served as offensive coordinator at Monterey, where he helped lead the team to a 7-5 season and the school’s first outright district championship since 2002.

“Coach Sims is a proven leader who knows how to build programs, mentor athletes, and inspire excellence,” said Executive Director of Athletics Mike Meeks. “We’re excited about the future of Plainsmen athletics under his direction.”

Before joining the Monterey staff, Sims held leadership roles at Mt. Pleasant High School and Childress ISD. As head football coach and athletic director at Childress, he compiled a 100-46 career record, guiding teams to multiple deep playoff runs, including a regional final appearance in 2020.

Sims also served as athletic director and head football coach at Quanah ISD, with similar success across multiple sports. His career highlights include a 1A Girls Basketball State Championship and a Texas Cup title while at Archer City ISD.

“I’m honored to step into this role and continue the work we’ve started here at Monterey,” said Sims. “It’s a special place, and I’m committed to helping our student-athletes grow as players and as young people.”

Sims earned his Bachelor of Science in Kinesiology from Midwestern State University and holds certifications in Social Studies Composite and All-Level Physical Education.