LUBBOCK, TX — Texas Tech Athletics announced Friday a 15-year naming rights partnership with Galaxy that will rename the home of Red Raider football as Galaxy Stadium beginning with the 2026 season.
The agreement creates a new revenue stream for the athletics department as Texas Tech enters the season following its 2025 Big 12 championship and College Football Playoff appearance. The Red Raiders will debut the new stadium name when they open the season Sept. 5 against Abilene Christian.
"We're pleased to welcome Galaxy as the new naming rights partner of our football stadium," Director of Athletics Kirby Hocutt said. "When I visit with alumni across the country, the conversation almost always turns to their favorite memories inside our stadium. We look forward to creating many more of those moments together in Galaxy Stadium, one of the premier home-field environments in college football. This long-term partnership with Galaxy will have a lasting impact on Texas Tech Athletics."
Galaxy, a global data center infrastructure and digital assets company, operates its Helios data center campus in nearby Dickens County. The company said it is investing billions of dollars into its West Texas operations, with much of that economic activity flowing through the Lubbock area.
"Texas Tech is exactly the kind of institution we want to be aligned with," Galaxy Founder and CEO Mike Novogratz said. "It has a culture built on grit and loyalty, one of the strongest talent pipelines in the country and a fan base in Red Raider Nation that shows up with real intensity. At our Helios campus in nearby Dickens County, we're building the infrastructure that powers the code economy. And we're doing it the right way: prioritizing hiring locally, investing in the community and being a good neighbor. We're here to build alongside Texas Tech for the long term and this is just the beginning."
The partnership extends beyond stadium naming rights and includes Name, Image and Likeness opportunities for Texas Tech student-athletes through branded campaigns and original content. Galaxy will also serve as the official data center and digital assets partner of Texas Tech Athletics, with branding across football and men's and women's basketball through digital, social media and in-game activations.
The agreement was facilitated by Texas Tech Athletics Partners, the local Learfield team that manages the university's multimedia rights and sponsorship agreements.
"This collaboration with Galaxy encompasses more than just naming rights — it integrates student-athlete storytelling, enhanced fan experiences, community and campus-wide impact into a truly modern partnership," said Andrew Wheeler, executive vice president of sports properties at Learfield.
The partnership also includes plans to explore academic and commercial initiatives focused on artificial intelligence, research, workforce development and economic investment across West Texas.
For nearly 80 years, Texas Tech's football stadium carried the name of the university's third president, Clifford B. Jones, whose leadership and financial support helped establish the football program. Texas Tech said additional details on how it will honor Jones' legacy will be announced at a later date.
The university also plans to host a celebration of the new partnership during the upcoming football season.
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