Sponsor the LIVE! Coverage the the San Angelo Livestock Show and Rodeo
An Invitation to Sponsor the San Angelo LIVE! Rodeo Coverage
Blackburn is a rancher, writer, and prolific interviewer with an incredible ability to record the most interesting conversations with Texans. For several years, Blackburn has been the publisher of the Texas history website, The Texana Review and a featured speaker all over the state.
Blackburn’s keen ability to draw out the real story in his interviews is matched by his quintessential western voice. He could have narrated the 1993 movie Tombstone.
Blackburn will dedicate his coverage of the event using the stock show as the hub, and other stories that are often overlooked as spokes of the wheel as he spins the story as the rodeo unfolds.
Blackburn believes that the real story of the rodeo is not just the cowboys performing in the coliseum, but the kids and their fathers and family members who dedicate a great portion of their time and effort into learning the trade of ranching by showing their animals.
The San Angelo LIVE! coverage will incorporate video and audio interviews along with short, bite-sized editorial by our cast of writers, including Chelsea Schmid and Joe Hyde. Content will be published across our platform, including on YouTube, Facebook, Twitter, our website, and email.
In addition, San Angelo LIVE! will incorporate link journalism, by linking to meaningful stories and videos of the participants at the show.
If you want to know everything that is happening at this year’s rodeo, you will subscribe to the LIVE! Daily Email, visit our website and watch our Facebook and Twitter feeds.
This year’s rodeo is 17 days long, from Feb. 14 – Mar. 2. We will publish a special digital rodeo edition every day, using our email as the scheduling medium driving the coverage. Our current website audience is 34,000 people visiting the site monthly within the San Angelo DMA. We anticipate that the traffic to the site will match or exceed that number during the rodeo’s 17 days.
Sponsorships
This is a unique opportunity to reach new customers where your competition isn’t. Like all sports, the modern rodeo is very digital. Fans, performers and participants use the Internet to get their latest news and standings and scores. Without the rodeo, there are 77,000 people online within the Concho Valley. Add another 10,000 to 15,000 to the audience potential because of the rodeo, and you have a whale of a potential audience in San Angelo during the rodeo.
San Angelo LIVE! will be right in the middle of this by concentrating on interesting stories in volume that are not normally covered. This is the best opportunity any local San Angelo business has move the sales and awareness needle during the largest event of the year.
Sponsorship Slots
There are 15 Sponsorship Slots Available, and they include:
- Daily announcement panel ad on the San Angelo LIVE! Daily Email. It is wide, and tick at 570 pixels x 216 pixels. This size is optimized for mobile readers. The ads will rotate by day within the rodeo coverage on the email every day. That is 17 days of email impressions which will reach 5,000 people with a frequency of 15,000 – 20,000 impressions.
- One day, one of each of the sponsors will be featured at the coveted top spot of the email. This is the very top spot, right underneath the LIVE! logo.
- The 570 x 216 pixel email ad spot can utilize our Daily Deal functionality, link to an event, the sponsor’s website, or a specialized landing page. In addition, each ad will use ALT, or alternate tagging so that the advertiser’s message will appear even to email readers who do not download images.
- The art for the ad can be changed daily before 5 p.m. for the next day.
- One 300 x125 pixel display ad on the right rail of the special San Angelo Rodeo and Stock Show section of the San Angelo LIVE! website. The website delivers about 100,000 unique visitors per month reaching 50,000 people. 34,000 of those people reside within the 76901-76909 zip codes.
- One mention on the San Angelo LIVE! Facebook wall promoting getting more fans for the advertiser’s Facebook page, special offers, or special message. The San Angelo LIVE! Facebook wall has over 8,000 fans with a 20% average engagement rate. That means that every post is seen by and average of 1600 people.
- One mention on the San Angelo LIVE! Twitter account. San Angelo LIVE! has over 1400 Twitter followers.
Title Sponsorship
There are two title sponsorship slots and they include everything above, plus:
- Up to 15 second mentions within the organic audio of each of the Ed Blackburn presentations. For example, Blackburn will say, “This segment of our daily report from today’s San Angelo Stock Show and Rodeo is brought to you by [your company name]. Stop by [your company name] to [get the company name’s products or services, or the slogan or tag line].” Both title sponsors will be mentioned in every video and audio report. The first and second position mentions will rotate for the 17 days.
- Organic links to the title sponsor’s website in the description area of the YouTube videos on YouTube.com.
- Organic links to the sponsor’s website near the top paragraph of the summary of the day’s events.
- Title sponsor logos are incorporated on the top banner of the Rodeo section of the website and the email.
- The links will remain on the San Angelo LIVE! site for one year and the links on the YouTube videos will remain on the YouTube site as long as YouTube allows the videos and descriptions to remain (which is generally forever). This is a very good way to increase the title sponsor’s visibility in search engines.
Modern rodeo is a very digital experience. Fans and participants will be sharing their story on social media with video and pictures all over San Angelo. There is no better platform than San Angelo LIVE! to reach such a great demographic of wealthy consumers as rodeo fans and participants.
Top Reasons to Sponsor the San Angelo LIVE! Rodeo Coverage this year:
- Large mass appeal audience with a proven reach. See quantcast.com/sanangelolive.com. In the online audience within the San Angelo DMA, we’re equal to the local paper is size and two- to four-times larger than all TV and radio stations combined.
- Digital experts who are residents of San Angelo. Our entire staff of digital experts lives in San Angelo. We do not have staff in Knoxville, Cincinnati, or New York. We’re the smartest digital team in San Angelo and we’re accessible.
- Very objective description of our reach with credible, universal statistics from outside third parties like Google Analytics and Quantcast. We don’t exaggerate our numbers because we’re completely transparent about our reach and have the universal data, not subjective surveys of convenience samples, to back it up.
- This ad package not only has reach, but also frequency. Your ad is not a one-time shot. Rather, it’s a chance to reach our sizable, growing audience multiple times through a variety of means (email, social media, website, and content).
- Your competition probably doesn’t know about this opportunity. Your national brands like Best Buy and Walmart certainly won’t. This is a chance to be where your competition isn’t!
- The sponsorship and title sponsorship slots are limited to 17 total so that all sponsors get a very loud voice.
- Pricing is competitive and probably much lower than traditional media with similar audience size.
Are you ready to join us in covering the San Angelo Stock Show and Rodeo like it’s never been covered before? Talk to us today! Click on the "Claim" button to request a more information:
